Post by huangshi715 on Feb 15, 2024 10:57:10 GMT
Transactional emails are the “boring” emails you see every day. Some – like receipts, notifications and password updates – are designed simply to keep your business running. Others – like webinar reminders, e-book deliveries and new user registrations – are vital to your marketing and the growth of your business. What many marketers fail to realize is that every single one of these emails is an opportunity to engage your leads. At many businesses, marketers never even touch transactional emails because they are handled by other departments or sent automatically by third-party applications. This is a huge mistake. Transactional emails are opened at over twice the rate of promotional and newsletter emails.
The reason for this is context. Each of these emails serves a purpose and relates Senegal Email List directly to something that your customers have done, meaning that those same customers are much more likely to open them. This is a gift. Here are four ways you can get better results and more business through your transactional emails. 1. Recommend related products or features When you’re sending receipts, feature announcements or other imperative emails, it’s super easy to miss the opportunity to re-engage customers. Take this email from Kiva for example: Email Marketing: Kiva Example Kiva is a microlending service that helps entrepreneurs in third world countries.
This great email, which reminds customers they have a Kiva balance that can be used to re-lend, nails three important things: Timing: It was sent about a week after my last activity. Structure: The email is straightforward and short. Personalization: This email addressed me personally and came from Chelsea at Kiva, not just Kiva. A great start, but Kiva could improve this campaign by including some sample loans I could make, based on loans I’ve made in the past.
The reason for this is context. Each of these emails serves a purpose and relates Senegal Email List directly to something that your customers have done, meaning that those same customers are much more likely to open them. This is a gift. Here are four ways you can get better results and more business through your transactional emails. 1. Recommend related products or features When you’re sending receipts, feature announcements or other imperative emails, it’s super easy to miss the opportunity to re-engage customers. Take this email from Kiva for example: Email Marketing: Kiva Example Kiva is a microlending service that helps entrepreneurs in third world countries.
This great email, which reminds customers they have a Kiva balance that can be used to re-lend, nails three important things: Timing: It was sent about a week after my last activity. Structure: The email is straightforward and short. Personalization: This email addressed me personally and came from Chelsea at Kiva, not just Kiva. A great start, but Kiva could improve this campaign by including some sample loans I could make, based on loans I’ve made in the past.