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Post by jferdousy427 on Feb 20, 2024 4:28:43 GMT
Decide which content is need-to-know on your page, and use headers, bold, italics, point form, and colors to help frame it in the best possible light. Use Directional Cues in Your Images Marketers have done a lot of research using eye-tracking tools and heat maps to figure out where people tend to look first, and have discovered you can use directional cues like eyelines or arrows to draw their attention. You can use this strategy on a landing page to direct your visitor to your headline or your CTA button. Check out how the eyelines line up to naturally. We include imagery that is not only industry or content-specific, but the Brazil Phone Number subject is looking at the action in which we want the user to take. This has resulted in higher conversion rates. Brance Pearson Design and Development Lead, Delmain Design Your CTA Buttons to Get More Clicks Button Sizing – Your CTA button (and font-weight) should be about twice the size of your body copy in order to draw attention. Ideally, you want it to be the second thing visitors look at after reading the headline of the section. Button Effects – Gradients, bevels, and drop shadows can all help your button look more enticing to click. But if you want to go with a more modern flat design approach, you should also enable a “hover state” so your button changes colors when visitors scroll over. Button Placement – In general it’s a good idea to have one CTA “above the fold” and one at the bottom of the page for visitors who scroll all the way down.
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