Post by huangshi715 on Feb 15, 2024 9:57:24 GMT
Here’s why it falls short: With its use of all caps and five exclamation marks, the subject line comes across as aggressive, not very friendly and even spammy. The phrase “Bye-bye open days” (in reference to open houses) doesn’t communicate the benefits of opening the email. I actually like open days, so the fact that they are no longer holding them is negative for me. The addition of “(And a house list)” doesn’t add much value as it isn’t very specific to my needs. A better approach would be to communicate how many new houses they’ve added .
A better subject line for this email would have been: 6 new Switzerland Email List houses in E17. £300,000 – £375,000. Book a viewing for this weekend. The highly-specific subject line leads with the house list, which contains new properties in my search area (the E17 postcode). Coupled with the listed price range (which is in my budget), I’m motivated to open the email and book a viewing. It has removed the negative connotation that “bye-bye open days” invokes. It creates a sense of urgency around securing an appointment by mentioning “this weekend.
Putting time into crafting good subject line copy is essential if you want your emails to be opened. Consider what the reader has shown an interest in, or add something that is personally relevant. 2. Lack of segmentation The poor example above would have been much more successful if the sender had made use of segmentation to target my location and price range. If you can’t segment your audience based on interests, location or other factors, then you will not be able to write subject line copy that is relevant to them. This in turn affects your open rates.
A better subject line for this email would have been: 6 new Switzerland Email List houses in E17. £300,000 – £375,000. Book a viewing for this weekend. The highly-specific subject line leads with the house list, which contains new properties in my search area (the E17 postcode). Coupled with the listed price range (which is in my budget), I’m motivated to open the email and book a viewing. It has removed the negative connotation that “bye-bye open days” invokes. It creates a sense of urgency around securing an appointment by mentioning “this weekend.
Putting time into crafting good subject line copy is essential if you want your emails to be opened. Consider what the reader has shown an interest in, or add something that is personally relevant. 2. Lack of segmentation The poor example above would have been much more successful if the sender had made use of segmentation to target my location and price range. If you can’t segment your audience based on interests, location or other factors, then you will not be able to write subject line copy that is relevant to them. This in turn affects your open rates.