Post by huangshi715 on Feb 15, 2024 8:08:35 GMT
How could a headline like “VueScan Scanner Software” perform as well as headline and subhead combos that better reflect the benefits – and the value – of choosing VueScan? Hopefully your brain is whirring with why that was the case. You may be thinking that it’s because the treatment copy was too long. Or the negative “don’t” was too aggressive. Or the “dead” phrasing was too risky. Or visitors were already plenty aware of the product and their own pains, causing them to glaze over almost any headline. Whatever the case may be, the fact is clear .
But you have to test. Think your landing page copy should always lead with Japan Email List benefits? You should test that. CLICK TO TWEET So-called best practice #3: Use short headlines If you’ve heard – or told others – that landing page headlines should be seven words or fewer, chew on this… We tested two lengthier headlines against a shorter control on this B2B SaaS home page. Here’s how many words were in each treatment: Control: 6 words Variation 1: 10 words Variation 2: 22 words And here’s the creative with the results: short-headlines-test Click for larger image. The 10-word headline AND the 22-word headline both beat the 6-word headline, with 99.4% and 97.8% confidence respectively.
On a short copy page! When we look at these results, what can we say? What story do the numbers tell? It’s not that long headlines are best. And it’s not that short headlines are best. It’s that there is no “best.” Sometimes a long headline can outperform a short one. Which means your copy’s success has got abso-freakin-lutely nothing to do with word count. Use as many words as you need to – no more, no less – to connect with your visitor. CLICK TO TWEET Only one thing is certain There are very few facts in the world of copywriting and marketing, but here’s one I can stand behind: there are no best practices. There are only better practices.
But you have to test. Think your landing page copy should always lead with Japan Email List benefits? You should test that. CLICK TO TWEET So-called best practice #3: Use short headlines If you’ve heard – or told others – that landing page headlines should be seven words or fewer, chew on this… We tested two lengthier headlines against a shorter control on this B2B SaaS home page. Here’s how many words were in each treatment: Control: 6 words Variation 1: 10 words Variation 2: 22 words And here’s the creative with the results: short-headlines-test Click for larger image. The 10-word headline AND the 22-word headline both beat the 6-word headline, with 99.4% and 97.8% confidence respectively.
On a short copy page! When we look at these results, what can we say? What story do the numbers tell? It’s not that long headlines are best. And it’s not that short headlines are best. It’s that there is no “best.” Sometimes a long headline can outperform a short one. Which means your copy’s success has got abso-freakin-lutely nothing to do with word count. Use as many words as you need to – no more, no less – to connect with your visitor. CLICK TO TWEET Only one thing is certain There are very few facts in the world of copywriting and marketing, but here’s one I can stand behind: there are no best practices. There are only better practices.