Post by huangshi715 on Feb 15, 2024 5:41:14 GMT
CLICK TO TWEET 2. Your CTAs are easy to overlook Brace yourself for some advice from Captain Obvious… Your button should look like a button. And it needs to contrast with your background. These may seem like CRO potty training basics, but many of the mobile landing pages in this episode were guilty of these infractions: But the landing pages also fell into some other conversion-killing traps. For example, as Oli pointed out, if you look at Ideal Shape Smoothie Recipes’ form in isolation, there’s nothing around it that explains what’s going on: ideal-shape-smoothies-form For someone who’s just skimming the page, a CTA like “Start blending” is pretty meaningless.
To avoid clarity problems like this, Oli explained . This is especially true on mobile, when prospects won’t necessarily see the page’s headline, benefits and CTA in the same viewport. Form headlines and sub-headlines afford you the opportunity to remind prospects about your irresistible offer – and give them a final nudge toward the conversion goal. 3. You’re not using scroll cues UAE Email List Requiring mobile visitors to scroll endlessly isn’t exactly a delightful experience. As much as possible, you should condense the content of your mobile landing pages so it’s more digestible for users. That said, your page is still likely to require a little bit of scrolling – and that’s fine – as long as you show prospects scroll cues to encourage them to keep reading.
That’s exactly where the judges thought Creative Circle’s mobile landing page fell short; there’s nothing in the main viewport to indicate that there’s more content below: creative-circle-scroll-cues Whether an arrow or a sneak peek at the next section of the page, Craig recommended a hint of something to indicate that mobile users should continue to scroll. Visual hints like scroll cues direct your mobile users’ eyes – and guide them toward the goal. CLICK TO TWEET Unsure if your cues are too subtle (or being noticed at all)? Craig recommended usability testing to be sure that your scroll cues are having the intended effect – and across a variety of devices.
To avoid clarity problems like this, Oli explained . This is especially true on mobile, when prospects won’t necessarily see the page’s headline, benefits and CTA in the same viewport. Form headlines and sub-headlines afford you the opportunity to remind prospects about your irresistible offer – and give them a final nudge toward the conversion goal. 3. You’re not using scroll cues UAE Email List Requiring mobile visitors to scroll endlessly isn’t exactly a delightful experience. As much as possible, you should condense the content of your mobile landing pages so it’s more digestible for users. That said, your page is still likely to require a little bit of scrolling – and that’s fine – as long as you show prospects scroll cues to encourage them to keep reading.
That’s exactly where the judges thought Creative Circle’s mobile landing page fell short; there’s nothing in the main viewport to indicate that there’s more content below: creative-circle-scroll-cues Whether an arrow or a sneak peek at the next section of the page, Craig recommended a hint of something to indicate that mobile users should continue to scroll. Visual hints like scroll cues direct your mobile users’ eyes – and guide them toward the goal. CLICK TO TWEET Unsure if your cues are too subtle (or being noticed at all)? Craig recommended usability testing to be sure that your scroll cues are having the intended effect – and across a variety of devices.